🌾 Efficiency in Urgency : Transforming Grain Transport for Ukraine 

We boosted EIT Food's efforts in addressing urgent grain transport challenges by devising a swift strategic solution to meet their needs.

‍

🏁 THE CHALLENGE

EIT Food launched a critical initiative to address the impact of the Russian invasion on grain exports from Ukraine. Tasked by the Ukrainian Ministry of Agriculture, EIT Food sought to develop a feasible grain transport system to ensure continuity in grain exports.

With a tight deadline of just over one month, the campaign needed swift operationalisation while targeting specific audience segments. Despite limited expertise in grain transport, EIT Food aimed to engage relevant stakeholders effectively.

🔬 The insight

Acknowledging the constraints of a traditional paid campaign within the context of a target audience of less than 1,000 people, we identified the importance of precision outreach. 

By mapping key stakeholders and tailoring messaging, we tapped into a strategic approach to engage diverse audience segments effectively.

🔬 The ANSWER

Combining meticulous stakeholder mapping, tailored messaging, and strategic execution, we devised a solution to maximise engagement. Prioritising personalised outreach, we amplified awareness and participation in the Feasibility Study.

‍

🚀 Precision outreach implementation

• Stakeholder mapping and network visualisation
• Tailored messaging and content creation
• Development of social media toolkit and email templates
• Strategic campaign launch and execution

💡 Quadrupled impact

Our precision outreach approach led to a significant fourfold increase in call applications within two weeks, demonstrating the effectiveness of tailored communication in driving engagement.