🗣️ Untold stories from Ukraine: Activating #YoungEurope's Strength in Times of Crisis

We amplified the voice of one of Europe’s largest youth platforms for civic education, meeting challenges with strategic storytelling.

🏁 The challenge

Since its inception in 1987, the European Youth Parliament (EYP) has served as a beacon of empowerment, nurturing open-mindedness and activism among young Europeans. Despite its extensive history and active social media presence, the organisation sought to broaden its narrative scope, engaging new audiences while honouring its legacy. Our challenge: develop a storytelling strategy that not only celebrated EYP's past but also responded to current events, fostering unity and resilience amidst unforeseen adversity.

🔬 The insight

Understanding the power of storytelling to inspire and unite, we recognised an opportunity to leverage EYP’s platform to amplify diverse voices and experiences. By tapping into the shared values of #YoungEurope, we aimed to cultivate empathy and solidarity across generations, strengthening the organisation’s community and relevance in the face of evolving challenges.

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📊 The answer

Our solution revolved around a multifaceted content strategy designed to honour EYP's heritage while adapting to contemporary circumstances. Establishing a dedicated Medium blog page and dynamic blog series, we curated stories spanning the organisation’s rich history, showcasing its impact on young people's lives. As the war in Ukraine unfolded, we pivoted to amplify the voices of Ukrainian volunteers, providing a platform for their stories of resilience and strength amidst war.

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🚀 Strategic storytelling

• Blog strategy development
• Social listening for curation
• Medium page launch
• Member engagement
• Story submission management

📈 Agility in adversity: From stories of Europe to stories of war

In response to the war in Ukraine and the Russian Federation's full-scale invasion, we swiftly adapted our storytelling strategy. Shifting from broader narratives, we spotlighted resilience and unity amidst the war.

Leveraging the organisation's platform, we amplified the voices of Ukrainian volunteers. 

Through social listening on LinkedIn, Instagram, and Facebook, we curated stories of their experiences. Engaging alumni and active members, we facilitated submissions, fostering a collective narrative of courage and perseverance over a three-month period.

📢 Connecting generations, strengthening bonds

Our storytelling initiative bridged generational divides, uniting members of the organisation, past and present, through shared narratives of resilience and determination. By weaving together stories from different eras, we empowered EYP to inspire and resonate with audiences across diverse demographics.

💡 ‍Fostering resilience and inspiring unity

Our storytelling initiative enabled the organisation to deepen connections and expand its reach, inspiring resilience and unity among members and audiences alike. By amplifying stories of courage and perseverance, we helped reinforce their position as a beacon of solidarity and empowerment in times of trial.